Taking The Marketing & Sales Funnel Process From Totally Complicated to Automated
“Marketing automation effectively helps you to soar. It allows you to take control of your brand. Through effective CRM integration, it lets you create a transparent process for both marketing and sales to take advantage of.” ~Tathagata Mukherjee
Marketing and Sales Funnels are great ways to automatically draw prospects into and through your lead nurturing process. If prospects are not ready to buy when they first encounter you, there is no need to waste the opportunity to ever sell to them; prospect can be nurtured until they are ready to buy. When initial care is taken to really understand your target audience and their buying style, you can craft content in a way that seems like you are speaking directly to them. Not just initial content, but crafting a whole series of automated drip emails designed to maintain their interest, build trust and stay top of mind with them. When your prospects engage with you at any level, you can move them into another list and market to them at a different level. More about lists in a bit.
Typical Marketing Funnel Techniques
An advertisement is placed on Facebook, LinkedIn, etc. People are led to a custom landing page (squeeze page) where they are enticed to provide you with their name and email address, typically in exchange for something of value such as a free report. Their information automatically goes into your CRM (Customer Relationship Management tool) or prospecting system (eMail Marketing platform) where you drip content to nurture them via a carefully crafted sequence of emails (auto-responders). This works for most any business. Coaches and Consultants generally benefit from an increase in:
- Discovery Session Signups
- Signature Talk Attendance
- Webinar Signups
- Pre-selling Your Book
- Filling Your Coaching Program
- Selling Your Downloadable or Physical Products
When Landing Pages Are Not Converting
If your site is getting clicks, but your conversion rate is low (people are not picking up the phone to call you, not downloading your lead magnet, not showing up in your webinar, not buying online, etc.)…either you haven’t captured their attention with the right headline, the message is wrong, or you haven’t earned their trust.
…and once you’ve captured their information, how would you know which prospect is a priority? Which ones need to know more about your product and would eventually buy?
Using Marketing Automation techniques you can easily:
- Assemble a master list of your prospects and customers
- Use Lead Scoring to identify hot prospects
- Automate a series of emails designed to stay top of mind
- Schedule auto-responders to go out at a later date / time
- And so much more.
Email Drip Campaigns and Lead Nurturing Services
Whether you have an existing list or are building one though driving people to your landing pages, carefully consider that an effective lead nurturing campaign is more than just the mechanics of lead capture and follow up. Staying top of mind with your prospects requires you to really understand the buying behaviors, stages of the buying cycle, and the words that resonate with different buying styles.
You will want to take the time to understand your prospects’ buying behaviors and speak to them in language they can relate to.
Increased Deliverability, Spam Compliance and List Cleaning Services
Using a stale list of former customers? Purchased an association list? Using your personal email to send out mass mailings? All of these could result in your newsletters, messages, and lead nurturing emails not landing in the intended recipient’s inbox. Stop wasting your time, risking being flagged as a spammer,or worse – getting your sending domain blacklisted!
List cleaning services help to eliminate bounced emails, manage unsubscribe requested emails, and let you know not just IF someone flagged your message as SPAM, but WHO flagged it! Too many complaints of SPAM can get you suspended or banned on most every email sending provider, yet not all services provide this critical information! Ask how we can help provide reputation monitoring, compliance monitoring, inbox delivery monitoring, email list cleaning services and more.
Tagging and Autoresponders
Categorizing customers into lists is just the start. You will want to keep the people on your list interested with relevant topics or move them to other lists based on their interaction.
For example, you could:
- Send special offers to only your best customers
- Nurture people who’ve never purchased, attended a webinar or taken any action
- Segment customers who haven’t bought recently (30, 60, 90 days, etc.)
It’s actually easy, with the right Marketing Automation tool!
Not sure if Marketing and Sales Funnel Automation is right for your business? Not convinced you can go from invisible to top of mind with your prospects in a short period of time? Think this is too time intensive? Then you’ve come to the right place! We will help you understand the funnel process (in non-techy terms), work with you on reaching your ideal prospects through carefully crafted headlines and offers, and point you to the right tools and techniques that allow you to utilize your time more efficiently.
To learn how funnel marketing can work for your business, request a no-obligation InterActive Conversation℠ / Discovery Session today.